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Site Promotion – How I Found Inbound Links in My Backyard

Are you drilling in your own backyard for oil? In 1982 a Texas oilman was spending millions exploring for oil off the coast when one day a geologist offered to do some research on the oilman’s 2,000 acre ranch. On the advice of the geologist he drilled on his land less than 500 feet from his 52 year old three bedroom farm house. His first well was a gusher and is still pumping today. He built a new mansion a quarter mile away.

Here is the point: Many times your product or service can target a geographical area and reap the rewards. If you have a local chamber of commerce, schools near you, and businesses, by making personal contact you could establish valuable inbound links. Visit your local library.

Start blogging and advertising locally and make connections. Offer to create a local directory, web page or blog for your town or neighborhood, and join local associations. While the traffic you drive to your website locally might be minimal, the inbound links could have quality page rank.   

People develop trust with other people far sooner in person than via the Internet. Get out and meet people and let them know what you do and find out what they do. You might have a neighbor running a website that would be a great place for your inbound link. By starting a local directory you can find out just what websites are in your area.  You never know what might be in your backyard!

How to Start the Best Internet Marketing Career Today

Making an internet marketing career and what it involves

An internet marketing career is not only about knowledge and experience, but also about determination. Internet business opportunities offer a great way to get paid residual income online. Online marketing opportunities are incredibly simple to start but when you are starting you also need to have some advice that you can trust to help you build and expand your internet marketing career.

What does internet marketing career involve?

1. Marketing

Marketing is having products and services to place them profitably on the internet market. You need know which online marketing strategies will best fit your business and your marketing budget. Marketing is an industry destined to remain strong so long as there are products to be sold and services to be offered. Marketing and advertising are all about reaching customers, but what does the internet have to do with this. Marketing and advertising deals with multi million dollar campaigns on the internet. There is a lot of fascination around the customer and the promotion of their products. Marketing through affiliate programs alone generates billions of dollars in revenue for online affiliates around the world every day. Online-business career is at it’s best during the recession as a safe and interesting career.

2. Business

Internet marketing career is effective planned marketing which is a main key of successful business. Businesses are always looking for more productive and cost-effective approaches to improve their bottom line, and online marketing has become their main focus. You will have your own business and establish your presence online to generate income thus profit with respectful earnings online.

3. Career Opportunities

Internet marketing career with Search Engine or SEO Marketing is a growing and an exciting field. Career in web-based marketing can be easy to start by putting your training into action to promote products and services. This marketing career includes the necessary skills and talents with decent earnings. Online business strategy is a detailed and methodical plan of action made by a Marketer to achieve success in his web-based marketing career. Online marketers and other potential business owners are now looking forward to simpler and easier methods of earning huge potentials through their internet business. Online marketing has developed as a fast growing industry in itself.

4. Online presence and establishment

Starting a business online is not hard, but you need some guidance and training if you want to be successful. Internet business is a modern way of earning with similar rules as normal business or job. Web-based marketing can be defined as doing business using the internet as your basic business platform rather than focusing on the physical business infrastructure such as offices, buildings and Showrooms.

As we have seen, starting an internet marketing career is easy and can be learn having a PC with determination to apply what you learn. People world wide are earning decent income online as top companies are paying very high commissions to place their products and services in the online market place.

Do You Want to Start Your Own Home Based Business Online?

So you want to start your very own home based business online, the question is where do you start? To a large degree this will depend upon your existing skill set. So if you know how to build websites or are skilled with graphics or have a knowledge of SEO (Search Engine Optimisation) you might well want to start some service based business.However for most people looking to have their own home based business online it is likely that you wont have these skill sets and are looking to start from scratch. If you are in this position you are likely to be bombarded by numerous opportunities and although well meant, will lead to the killer of more online businesses than anything else, the dreaded information overload.That’s right the thing that you would imagine would provide you with the right education, kills the business because of too much choice and too much conflicting information.There are many types of online business models, these include:1. People who have had success in certain areas such as AdSense, AdWords, CPA marketing and then become product vendors based upon their own case studies.2. Then there are others who make money online from having a series of sites that they monetize through AdSense and affiliate products.3. Resale rights, or resell rights products along side Private label rights also provide a solid business model and often use affiliates to drive traffic to their sites and hence leverage the efforts of others.4. And of course their is affiliate marketing, that normally consists of business models surrounding the use of review sites or squeeze pages.The above represents a simplified summary of the types of home based business you can have online and within each of them there are variations on the business model used and the promotional models employed.Without a shadow of a doubt the most common model for people to start with when coming online for the first time surrounds the world of affiliate marketing. There are some distinct advantages to this home based business model in that you don’t have the expense and time issues in creating a product, or the support issues for that matter. As far as the product vendor is concerned you have one job and that is to drive traffic to their particular site and offer.Although in its simplest terms this is true, in reality you should never send your hard earned and worked for traffic to the vendors site! No you want to maximize the effectiveness of this traffic and ensure you have the opportunity to harvest it to your advantage and no one else’s.The common link in any and every business model mentioned or not is that of list building. You see all smart marketers realize the importance of having their own list, not only because of its marketing potential, but because it allows for leverage with other marketers online.

Starting A Free Legitimate Home Based Business

Are you thinking about creating a legitimate home based business? Your main problem might be deciding on a particular business because there are so many options. Below you can find a small list of some of your choices. You ultimate decision will have a lot to do with your personal background and individual proclivities: booking or accounting business, arts & crafts creation, resume writing service, cake decorating, tax preparation, party planner, massage therapy, custom jewelry designer, Internet marketer, free-lance writer, virtual assistant, beauty product sales, pet day care, child day care, computer repair, computer training, eBay seller, or personal shopper.Take a look at the list above and you should be able to see that with a little imagination, you could start a number of these businesses with very little investment. In fact, some of them, you could get going for free. There is one that isn’t just free, but when it comes to how much money you can make, the sky is the limit: Internet marketing.The kind of Internet marketing that is perfect for newcomers to create a legitimate home based business is called, affiliate marketing. Assuming the you have access to the Internet, since you are reading this, you can literally earn money online at no cost to you.As an affiliate marketer, you don’t need to have products of your own to sell. You will make a commission every time you sell a product that someone else owns. You do not have to worry about creating and maintaining a website. You will be given as many affiliate websites and you can possibly handle, and more. You don’t have to collect the money. You don’t need to concern yourself with making sure the customers get their products.Furthermore, affiliate marketers do not deal with customer complaints of any kind, including the actual refunding of the money when the client takes advantage of the money back guarantee. There is only one thing for affiliate marketers to focus on: sending targeted traffic to their affiliate site. That it is, period.Warning: do not make the mistake that most new affiliates endure, which puts many of them out of business. Don’t think you can make money, as a newcomer, using pay per click (PPC) search engine advertising. You need experience for that. It is tempting to think you can do it, because the only time you have to pay for it is when someone actually clicks on your ad and gets taken to your website, but that is deceiving. The truth is that only a small percentage of visitors to any website actually make a purchase on the site they are visiting.Article marketing holds the key for you to have a legitimate home based business as an affiliate marketer. You will be able to get extremely targeted traffic from the search engines without having to pay anything at all per click. You will get many first pages listings in Google search results.If you want to create a legitimate home based business, the possibilities are endless. Affiliate marketing is a fantastic choice, because as long as you already have Web access, it will not cost you any money to get going. Your only concern is to drive traffic to your affiliate sites. PPC (pay per click) advertising is tempting, but newcomers almost always lose money. Instead, use the free technique known as article writing to get a never ending stream of targeted traffic to your sites.

Home Based Business – Defying All Odds on Your Journey

Home based business owners often underestimate the difficulties associated with developing a successful home business. Some of the common challenges encountered are raising business capital, managing a workforce and maintaining a competitive edge. It is totally normal for unforeseen challenges to occur. Developing personal entrepreneurial qualities can assist in finding solutions to the constant changes in your business development. Adapting to change and being creative is the mark of a true self starter and is more likely to lead to your success.Some of the common challenges you may find as a home business owner are cash flow, competition and operative cost. In this ever changing market there could be difficulty with the appropriate pricing of products and services while finding a way to be financially competitive. Another area is the effective use of technology for your home business. Technological development is advancing rapidly and while assisting you for maximum efficiency: there is still a learning curve to experience. Look especially to the areas of computers and communication. Although critical in saving time and money while increasing productivity, they still need purchased and then the learning curve on how to maximize the use in your business for benefit of saving both time and money.The following personal entrepreneurial characteristics can be adopted to overcome challenges associated with any successful home based business opportunity:- A clear business strategy in the form of a business plan is required for planning on all levels of your business. A mission statement will clarify both for you and employs if you have them, your true purpose for this business venture. Staying on focus as you develop each step of your business should meet the steps you set for yourself in your mission statement and business plan. It will also keep you on track from those areas that tend to take time but do not make income. It is easy to look busy doing tasks, but are they the tasks that make the profit for your business, or the busy tasks used to stall your progression?- Flexibility and adaptability area attribute as a key to success. With creative business ideas, you can avoid loss and bring back productivity with market changes. Marketing plans and their results must be constantly evaluated taking into consideration your target market.- A practical approach and complete honesty is necessary to gauge the potential of business products or services. Impartial judgement should be exercised with entrepreneurial decisions and actions. For example: if you have a painting that to you is beautiful and highly desired, but to the public it is not well accepted, it would be wise to stop trying to market it as it wastes time and resources.- Application of logical reasoning and comprehensive analytical skills with product or service development is essential. Clear thinking in line with your business plan can help develop and utilize resources that are essential for the progression of business growth.- Un-wavering moral behavior through all your business activities and client interactions will be the hallmark of your business if you want referrals and repeat business. Quite often people shop or do business, not simply because of price, but rather because of service and integrity. It is recommended that in your mission statement, both service and integrity are addressed as they are essential for optimum business health and development.- Networking skills can help build resources which can render guidance and support. Regular participation in the breakfast business clubs, lead generation groups, meetings with speakers on pertinent subjects and activities of local business groups can help with the development of critical business solutions. Developing friendships or even mentors in the business setting is of benefit to all. It is suggested you don’t go with the primary intent to sell yourself or your products. As you get to know other business people, start to gravitate to their conversation, take and also pick up Biz Cards, writing a note on their card to reminder where and why you connect with. From these often comes a “think tank group”. Take advantage of these opportunities.- Home based business owners must constantly work to evolve with market changes and the local or national business strategies, changing market and product trends. This can help maintain competitive edge over a period of time as long term profitable stable business.The above actions can be adopted by small business owners to establish a unique position against competitors in the market. Develop a home business that you have passion and enthusiasm for as it will carry you forward during the challenging times. Even in down times, having zeal and enthusiasm will help to hold you through and get those creative juices following. There is a well known saying in the home based business world. You have never failed until you decide not to learn from the failures. Develop with your passion the flexibility to readjust business plans as needed.The most difficult task for a home based business venture is to move towards competency and expansion beyond mere survival. Persistent hard work, self discipline and passion can endow a small business venture with long-standing growth. Are you ready for the challenge and success of your home based business can provide?

The Top Six Reasons Why Small Businesses Should Outsource Their Payroll

A lot of business owners aren’t experts in accounting or have training or experience in running their own payroll. Payroll processing can be challenging and confusing to small business owners, and the fact that the IRS can impose penalties if not filed correctly makes payroll processing somewhat intimidating. Because of this, most small business owners leave payroll processing to experts -either by outsourcing payroll, or processing it in-house (also known as traditional payroll).

1. Outsourcing Your Payroll is More Cost Effective

If a business owner uses a certified public accountant (CPA) to perform in-house payroll processing, costs could be anywhere between $260 and $480 per payroll run -not per month, but each time payroll is run.

For in-house payroll processing, using a CPA is the best way for having your payroll done correctly because certified public accountants are specially trained in accounting and payroll procedures. However, certified public accountants charge between $65 and $120 per hour and at approximately 4 hours per payroll processing run, the cost can be quite substantial. And if your business runs payroll bi-weekly or weekly, you’ll double or even quadruple this amount. Even without a business degree, everyone knows that the lower your expenses are, the quicker you can become a profitable owner.

Outsourcing your payroll can give you all the benefits and accuracy of having a CPA do your payroll, but will run you at a fraction of the cost. It’s the best of both worlds; easy, accurate, and cost effective. Outsourced payroll can save you thousands of dollars per year.

So how much can you really save? Let’s compare how much it would cost for Small Business Inc. to run payroll for its four employees once a month. Just to be conservative, we’ll use $65 per hour to estimate the traditional in-house payroll cost –the low end per hour cost for a CPA.

Outsourced Payroll

Base price of $44.95 per payroll run + $1.85 per employee = $52.35

[$44.95 + ($1.85 x 4)]

Traditional In-house Payroll

Four hours at $65 per hour = $260

Outsourcing payroll saves Small Business Inc. $207.65 per month.

2. Outsourced Payroll Helps Small Business Owners Avoid IRS Penalties

So what happens if you can’t afford a CPA and you decide to try your hand at calculating, paying, and filings your own small business payroll? Because of the complexity and ever changing payroll laws, it’s easy to make mistakes.

Each year, approximately 40% of small business owners are penalized by the IRS for paying or filing their payroll taxes incorrectly. That’s a pretty high percentage, and at approximately $850 a year in penalties, doing your own small business payroll processing might not be as cost effective as if you had a specialist do it for you. Payroll outsourcing companies such as Online Business Payroll automatically calculates, pays, and files your small business payroll taxes for you. Because of the automated process, you’ll never be late or miss a payment or filing.

3. Outsourced Payroll is Easy

Payroll processing done through an outsourced small business payroll service is easy to use. Although setting up your employees could take a few minutes, the actual payroll run can be done in just a few minutes.

Just log into your outsourced payroll service’s secure online portal and enter in the hours each employee worked during the pay period. After you enter in your employees’ hours, review the information, and click submit. Your payroll is done.

4. Outsourced Payroll Takes Care of W-2 and 1099 Forms for You

At the end of the year, small business owners must give their employees either a W-2 form or a 1099 form by January 31st of the following year. W-2s are forms that let employees know how much money they earned as well as how much federal, state, and local taxes were withheld during the year. Form 1099 is for independent contractors who you paid more than $600 to during the year.

Not only do you need to give these forms to your employees and independent contractors, but you also have to file certain forms with the IRS. Again, if you don’t know what you’re doing, this could cost you in IRS penalties.

Outsourced payroll companies keep track of this information and file it for you. At paperless companies such as Online Business Payroll, small business owners can print W-2s and 1099 forms for their employees right on the spot. Small business owners are able to get tax forms to their employees faster by being able to print these documents for them, rather than employees waiting for their tax forms to arrive in the mail.

5. Outsourcing Payroll Services Let You Maintain Control

Most outsource payroll services, allow you to maintain control over your payroll while taking care of the tough payroll tax calculations in the background. Outsourcing your payroll is a beneficial relationship because it allows you to stay in compliance with tax laws, but also allows you to focus on your business instead of trying to become an expert in payroll processing.

Entering your payroll information online allows for you to maintain control of your payroll processing and helps eliminate double entries or typing mistakes often associated with calling or faxing in your payroll information to a customer representative. You enter it, you review it, you approve it –you’re always in control of your small business payroll processing.

6. First Month Free

The best thing about using an outsourced payroll service is a lot of companies allow you to try their service for free. You have nothing to lose, why not give outsourcing a try.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.